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Indian Railways Has To Go a Long Way To Really World Class Digital Media...
One Step toward social media enabled country Governments over the world have invariably moved towards technology adoption and India is no different. Although this article refers exclusively to Indian...
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Top Lessons From iPhone 6 Launch
Apple is not just a tech company which has revenue in billions but a name which has more relevance than Newton’s Apple in our times….Well, maybe not. Still, no one can deny the incredible flaunt value...
View ArticleWhat happens when internet neutrality is taken away?
Internet neutrality in basic principle suggests that all traffic or packet of data traveling across the web should be treated the same at each level of the process. This means that whether a particular...
View ArticleWhy Doing A Great Crowdfunding Campaign Is An Art?
You’ve got an excellent business plan, however your bank lacks your vision. As traditional ways to receive funding and grants are laced with paperwork, risk mitigation issues and all over lack of...
View ArticleTop 10 Reasons Why You Feel Hesitant About Social Media Marketing
As a brand communications consultant when I meet business owners, I usually come across two kinds of people. The first kind are those who are internet savvy and social media enthusiasts. They know a...
View ArticleDo we deal with Mario, Peach or Bowser? – A Gamification User Type Study
Like in every user-centred design process, the most important thing to start with is getting to know who you are designing for. This can be even more relevant in gamification than in other disciplines,...
View ArticleSocial Media Shame. The Devastating Effects Of Cyber Bullying May Be Inherent...
We have reached a stage in our civilization where bad intentions are instantly materialized. Using social media websites to post abusive content about other people is a modern menace and it is also...
View ArticleIs Social Media Beyond Redemption?
It’s absolutely likely that social media would not remain the same by the turn of this decade. Things are rapidly changing and the “industry” of social apps and social sites is reaching its maturity....
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When It Comes To Changing Logos, Don’t Be Like Instagram
It is the world’s most favourite photo sharing app. It is owned by Facebook. It had a cool logo icon. There was no reason in the world to suddenly go for a change of icon and yet Instagram did it. The...
View ArticleTakeaways From LinkedIn’s Acquisition By Microsoft
So, LinkedIn is now Microsoft. The tech community at silicon valley may have guessed it but the venture capitalists should have wanted it badly. Microsoft is like a grandpa who would not part with any...
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